WoodWing only affordable for the biggest publishers?
It's now 6 months ago since Steve Jobs announced the iPad. It has been a crazy 6 months :-)
We have seen huge interest in our Digital Magazine solution that allows publishers to efficiently publish to the iPad. This interest is ranging from the largest publishers of the world to 1-man design studio's. Because TIME Magazine was our launching title, a lot of people think/assume that our solution is expensive and only affordable for the biggest publishers. Which is not quite the case...
So let me provide some clarity on our pricing.
First of all it's important to realize that our iPad solution is based on our Enterprise publishing system, so it's more than just a plugin for InDesign. A minimal Enterprise configuration consist of:
- Enterprise Server which needs a database (like MySQL) and a WebServer (like Apache). This might sound heavier than it is: it can easily be run on a MacMini or even desktop or notebook.
- Plugins for InDesign to connect to the Server and to add Digital Magazine functionality to efficiently create slideshows, hotspots, links etc.
- Content Station, a client application to manage your content and digital magazine.
Adding this all up the software license costs for such a minimal configuration is 5,000 euro. Add extra (concurrent) users for approx. 1,500 - 2,000 per user, which price obviously goes down on volume.
Further you need a license for our iPad Reader App that runs on the iPad. We have different editions ranging from 1,000 to 10,000 euro.
I leave it up to you whether this is expensive or not...
Next you should wonder what will this bring you?
The iPad obviously gives revenue opportunities both by charging for content and advertising. ROI might be as quick as 1 or a few issues... And less tangible there is your image as innovative publisher.
Further we provide efficiency on the creation side. We have several weekly publishers who can now produce their print and iPad publication every week with the same crew that previously only did the print publication.
Combining this you can judge for yourself if this is good deal...
If not, don't buy it :-)
UPDATE March 2011:
- You can now get an Enterprise license for a monthly subscription fee of 165 euro per user. <
Oops, it was my intention to also mention subscription prices, but clearly forgot it.
The minimal configuration as mentioned above is also available for a subscription price of €380 per month. Additional users can be added for €125-145 per month.
Note that this is software subscription, so it's still locally installed. At this moment WoodWing does not offer the creation tools as hosted services. Some of our local business partners do offer this, so you might want to check with the WoodWing partner(s) in your region.
That sounds like you have been quoted more than a bare minimal installation, perhaps additional users. Also keep in mind that the $5k is just for the publishing system, it does not include the iPad App, that has to be added for $1-$10k.
Please contact the business partner that provided the quote to have them clarify the difference or send me the quote (esc at woodwing dot com) and I'll take a look at it.
Like I suggest above: please send me the quote (esc at woodwing.com) and I'll take a look at it.
The license amounts mentioned are one-time fees and you have the possibility to also purchase maintenance for an additional 18% per year which will grant you free updates (minor and major).
The subscriptions fees are per month with a minimum term of 6 months.
I already responded to Carlo's email, but let me summarize the finding here as well.
The quote Carlo received:
Without these the numbers did match
We've contacted reps from Woodwing & Aysling Digital Media Solutions by phone and email and still we are all over the place. We were even told that a database was not required - but your post above says otherwise.
We were actually permitted to download the PlugIn for InDesign (after purchasing of course) and then we finally got contacted by someone who told us we had to buy the enterprise solution for $13,000. We are ready and willing to purchase, but are completely lost in the procedure.
Please send an email to shawn.duffy (at) woodwing.com to get this sorted out.
@Johan - the €380 is just for the Enterprise solution (the creation side), maintenance included. The reader Apps are only available as purchase.
@Mark - Adobe has not defined pricing for their DMT yet.
Yes, we do support Adobe's upcoming Viewer App. Bottomline that means you can use our efficient creation tools to publish to the Adobe App.
Will write a blog on that very soon. Stay tuned...
Please email me directly (esc at woodwing.com) and I'll connect you with the right person.
The complete Enterprise solution that is needed as part of our DM solution is indeed not something to install on your own. You will really need installation/implementation and training from one of our integrators.
Contact one of our solution partners to get a correct quote for your situation:
http://www.woodwing.com/en/integrators
Hi NP,
May we suggest you enter your details on this page to get into quick contact with one of our business partners. They will be glad to assist you with any questions you may have.
http://www.woodwing.com/en/quote_request
Can you please send an email with your contact details and the partner you've selected to receive a quote from to Gerard van den Akker (gak [at] woodwing.com), then we'll take it from there. Thanks!
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