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WoodWing organised its third Publishing Conference in Athens. Looking back and trying to be as unbiased as possible, I can only conclude that the event was a great success.

A significant amount of information was shared about products, technology, use cases and about third party products. The community expanded. New partnerships were initiated and new contacts were made. Experiences around the world were shared and opportunities were explored. read more >>

Of course it is not easy to justify travel cost these days.

Travel is the easiest budget to cut. When the results drop, it is almost expected as being the first measure taken, no explanation necessary.

But cutting your travel budget will not make your company flourishing again!

There is only one way to recover from times like these and that is innovation! Address new markets, find new ways of working, adapt things that worked for others, dare to think differently.

Going to a conference is still the ultimate way to gather ideas. Being away from operations, being among peers, talking to people and sharing experiences works for a vast majority of people.

Funny enough, I must admit, for me personally it is not the speaker's subject specifically that gives me new ideas. It is the setting that triggers new thoughts, creates different associations. read more >>

Speaking with customers and prospects I have seen that many of them understand the concept of brand oriented publishing, but still have a hard time to move away from publication thinking.

In the past decade most successful print titles have launched websites, mostly using the same name as their print sisters. So isn't that brand oriented publishing?

It could be, but often you see that 2 different worlds are created, each having their own teams writing the content, with each having their own editor in chief. If that's the case I don't consider that brand oriented publishing, this is more like re-using the brand name on a different publication. I know that writing for the web is different from writing for print and the same counts for mobile or Twitter. I also know that technical skills for print, web and mobile are different.

But that's not a reason to have separated teams: writing content is also a different skill than layouting pages but they still can work together for a single publication. read more >>

On February 28th, they turned off the lights for good at Denver’s # 2 daily, the Rocky Mountain News. The Seattle Post Intelligencer may not make it through March. The San Francisco Chronicle is “on the bubble”.

Does this mean the end of newspapers in the USA, or, as some would have us believe, the end of news?

Well, I think it is just a bit more complex. Let’s start with newspapers. The New York Times is not going away, nor is the Wall St. Journal, and probably not the Washington Post. But I would not be surprised to see almost all of the next tier of urban metros succumb in the next 24 to 48 months. read more >>

It is with great pleasure that we present to you the new WoodWing Blog.

We want to interact with you as much as possible. There is so much we'd like to share, there is so much we'd like to hear your opinion about. Especially today, having a market situation that requires an excellent understanding of the demands of our customers, our business partners and our potential customers. This blog is the place to share that kind of information.

WoodWing products are being used by a wide audience and we'd like to address you all, publishers of magazines, books, newspapers, and catalogs. Corporate publishers, editors, IT, production and online specialists. Business partners, technology partners, consultants, customers to be, and also our competitors. read more >>