"A must have in this new media world"

Submitted by Hans Janssen on 18 June 2009

Did you see this report?

It is PriceWaterhouseCoopers' prediction for the entertainment and media market.

They predict a remaining weak 2010 and a slow growth in 2011 in terms of consumer spending, hence advertising.

But even more interesting I found their statement about the need for media companies for "...greater transparency and accuracy over audience metrics which together with accountability for ad results, is becoming a “must have” in this new media world. ..." read more >>

Content Station - full speed ahead

Submitted by Erik Schut on 14 June 2009

While we're working on Enterprise 6.5, Content Station is taking a turbo boost. In July we'll release the third functional update of Content Station: version 6.3.

Using Adobe's Flex to develop Content Station allows us to to move much quicker compared to clients built in legacy UI programming languages such as C++ and Java. This combined with our vision and ambition turns Content Station development in a blast read more >>

How Twitter won me over

Submitted by Shawn Duffy on 11 June 2009

When I first heard about Twitter, I wondered why anyone would want to know what I was doing in 140 characters or less. People posting comments about their breakfast choices or what they're watching on TV? Who cares about that? My first impression was that it was nothing more than a fad waiting to die a quick death.

When I delved into the world of Twittering, though, I discovered that some of my favorite newspapers were using it to great effect. I was receiving "Tweets" throughout the day from these publications - headlines of top stories, updates of breaking news and more. It's fast, informative and useful. read more >>

Mobile Publishing

Submitted by Remco Koster on 05 June 2009

In the fast changing world of the internet the mobile phone is becoming an increasingly important device with the advent of mobile phones with large screens, like Apple’s iPhone. Thus, browsing the web on a mobile phone has become a much more pleasant experience. The bigger screens of the newest generation mobile phones enables advertising to look much more visual and attractive. read more >>

Publish directly from your Publishing System to Social Media

Submitted by Erik Schut on 02 June 2009

Wouldn't it be cool to publish directly from your Publishing System to social media such as Twitter and Facebook?

Welcome to Enterprise 6 :- read more >>