Brand Station - A Web-to-Print solution for editing InDesign documents with a Web browser

Where do corporations, ad agencies, and print service providers turn when looking for a Web-to-Print solution? Simple. Enter Brand Station, an add-in to the industrial-strength Enterprise content publishing platform.

The Concept

Brand Station is based on the concept that there are three main users in any Web-to-Print environment:

Designer: The graphic designer who communicates with the Brand Owner to create templates in InDesign that will be used by Brand Users.
Watch a video showing how Designers work with Brand Station!
Brand User: A division, customer, or user who accesses the web templates provided by the Brand Owner, and customizes them with their own pricing, addresses, image variations, or other information.
Watch a video showing how Brand Users work with Brand Station!
Brand Owner: The person responsible for the corporate brand identity, who will communicate with designers, manage users who have access to web templates, and perhaps also approve final designs based on the web template.
Watch a video showing how Brand Owners work with Brand Station!

Brand Station highlights

Control what can be customized

Designers create documents to be shared on the Web with Adobe InDesign. Using a convenient Brand Station window, designers can tag those text frames or image frames that they want to be customized by the Brand User. If the project only calls for a paragraph or word within a text frame to be customizable, Brand Station can handle that, too. And with fine-level control over what images Brand Users can access, you can be assured that the final product will meet your stringent requirements.

Work from a Web browser

Brand Owners and Brand Users can access the Brand Station interface from any major Web browser (FireFox, Safari, and Internet Explorer) and work with projects created in Adobe InDesign. Layouts can be viewed and customized, and a print-ready files can be created at any time of the day. For Brand Owners, privileges of Brand Users can also be administered via the Web browser.

Crop, scale and choose Brand images

Brand Station features an easy to use interface for selecting images. Scaling and cropping is as simple as moving a slider or clicking and dragging with your mouse. Available images can be limited by including them in a content package called a dossier with the design, or by assigning them to a specific user or group.

Flexible workflows to suit your needs

Brand Station supports a highly customizable workflow scheme. Owners of a brand identitiy can choose to have final approval over customized projects by only allowing high resolution downloads of a project after they have been set to an Approved status. If a more lenient structure fits your style, a simple workflow that allows downloading of high resolution versions of the project at any stage is also available.

Download PDFs, EPSes or JPEGs

Design projects can be previewed or downloaded in JPEG, EPS or PDF format. More formats can be added easily. For PDFs, various settings can be specified so that only low resolution or high resolution versions are available depending on the workflow stage of the design. All this power is delivered by Adobe's InDesign Server product.

Works with WoodWing Enterprise

Brand Station is built using the world's premier content publishing platform -- WoodWing Enterprise. If a customer is already using Enterprise, Brand Station can be easily dropped in, with documents created for Brand Station capable of being viewed and modified by Enterprise users and vice versa. And Brand Station-only customers will benefit from many of the other features Enterprise offers them to optimize their publishing processes.